Additional Research into Specifics of Romance Trailers

Additional Research Into the Particulars of Romance

Tagline Ideas for 'Vanity'

• 'Reflecting on my reflection' 
• 'Reflecting on your reflection' 
• 'Mirror, mirror on the wall…' 
• 'Beauty is in the eye of the beholder' 
• 'Beauty vs The Beast'
• 'Looks can be deceiving' 
• 'Dig Deeper, This Winter' 
• 'Take a closer look at yourself' 
• 'Have you ever seen yourself? I mean really seen yourself?' 

Within our group, we have come up with a range of tag lines that we will consider and build on to use on our film poster for 'Vanity'. All these tag lines fit in with our theme/genre of the film e.g. vanity/romance, and they suggest a bit about what the film involves and gives a flavour of the film for our target audiences. We also think that our tag lines that we have come up with all come in relation to targeting different age ranges within our target audience. 

Soundtrack for Vanity

How To Make A Film Trailer

Make Up Test for Florence

This is the makeup that I will plan to wear when filming as Florence. I decided to go for a natural, but warm look as to us, Florence is a kind and warm person so we think the makeup should match these features. To create this look, I used a pale pink and bronze across the lid with dark brown for some definition in the crease, which creates the warm toned makeup we wanted for the character. I went for a pink lipstick as well to tie the look together as we wanted Florence to appear on screen as quite cute and naive as she doesn't understand what Zac is going through, and we think that the pop of pink would connote this.

Lighting Shots & Filter tests

We have decided that we will need to do more lighting tests to get some shots that will benefit us with our genre in mind, our footage will be filmed in daylight so we will need to get lighting shots of this.

Audience Feedback Storyboard for 'Vanity'

This is the feedback we received from our animatic storyboard. From this, we now know that the shots of Zac and Florence at the beginning of the trailer is clearly different to the one at the end, to show the distance that has grown between the couple through Zac's love for his reflection. Through this, we also know that we need to not include as much of the films plot as Harry believed it gave too much away and therefore you wouldn't need to see the film to understand it. 

Storyboard (Improved)

Storyboard from fbjorkegren09

We chose to re-do our storyboard as the second draft of our trailer no longer fitted with the original storyboard. This is because whilst editing the first draft, we realised we needed to improve the shots and also that the trailer, we feel, didn't make sense to the audience to get our plot across concisely which resulted in re-filming the majority of our shots used.

Shooting Schedule - W/C 2nd November

Casting Documents

Further Wardrobe Research in Other Romance Films

Prop Sourcing

Prop Sourcing from fbjorkegren09

Wardrobe for Vanity

Wardrobe Vanity Updated

Script for Vanity

Script for Vanity

Location Report

Location Report from fbjorkegren09

Animatic Storyboard for 'Vanity'

Storyboard of 'Vanity' Trailer

The first shot shown in the trailer is a long establishing shot showing Zac and Florence seated in a café talking. We decided to use this shot to establish the area and atmosphere that they're in, as well as to show their relationship towards each other.

Extreme close up of the key that Zac sets down onto the table in front of him and Florence. This is to make it clear that he wants to move in with her because he's giving her a key to his apartment.

Close up of Zac's face to show how his emotions towards Florence and that he's happy to move in with her and that he's happy in general.

We then have a close up of Florence's face in order to show her emotions to what Zac has just asked her as well and that she's happy.

Next there's a mid shot to show the two characters body language and emotions towards each other and how Florence is accepting the key from Zac  

Close up of Zac's face again to show how he feels about Florence accepting the key

There's then an over the shoulder shot showing Zac washing his hands at the bathroom sink, which will then cut to a close up of his hands in the sink. After this, there will be a close up of Zac's face where he'll look up. It will then go back to an over the shoulder shot to him looking up at the small mirror in front him.

There's a closer over the shoulder shot where we just see the back of the characters head and the mirror in front of him. We can see Zac looking at himself in the mirror.

The next couple of shots are supposed to act as sort of a montage of Zac falling in love with himself, or just simply starting to notice himself and his face more. In this first shot of the montage there's a mid shot from behind Zac were he's working on the computer.

Over the shoulder shot. When Zac turns his computer screen off, we see his reflection in the screen and Zac is looking at it with awe.

Next there's a mid shot directly in front of Zac of him on the phone with Florence, he looks quite happy as he's laughing.

Over the shoulder shot showing Zac's phone screen that he was on the phone to Florence, we can see Zac's reflection in the phone.

Tracking mid shot behind Zac walking down the hall towards the kitchen. There's a mirror in the hall that he passes and sees himself in.

Over the shoulder shot of Zac looking at himself in the mirror

Mid shot of Zac and Florence sitting at the dining room table, talking. The idea of this shot was to contrast with the first shot of the trailer, in order to show the distance that has now been created due to the relationship that Zac has formed with himself

Close up of the size of Florence's face, in order to show her body language and her emotions towards Zac as she's talking to him

There's then a low angle shot looking up at Zac where we can see him looking at the knife in front of him, he looks happy while doing this

There's then another front on close up of Florence who's calling Zac's name - he isn't replying to her as he's too infatuated with his reflection. This is again to show her emotions 

Over the shoulder shot showing Zac looking at the reflection in the knife

Close up of Zac's face finally realising that Florence is talking to him and she's trying to get his attention - he looks confused

We then see Zac breaking down and there's a long shot of him in the corner of a dark room crying.

Audition Tapes for 'Vanity'

We did these auditions after we decided what kind of character types we wanted for our film. Frankie and George Coates got the roles of Florence and Zac, we felt like they fit the characters well as they gave good reasons for our questions at the end of their auditions.

Concept Development - Character Outline

Character Outline 

Florence Anderson;

Florence is a sweet, outgoing and responsible young woman who is supportive and in love with her husband. With the couple being newly weds they have hardly had any bumps in the road so the hardship that she has to go through with Zak is the hardest one yet. She isn't one to give up but because she is young she's also very vulnerable and almost reaches her breaking point when her husband can't seem to get over the obsession he has with his reflection. In terms of propps character type Florence is a modern day "hero", there isn't a clear cut villain but her husbands reflection can be classed as that. 

She needs to rescue her husband from himself 

and she's the only one that can do this. 

Zac Jones; 

Is a humble and honest family man who is loved by all. He's never been superficial or materialistic in anyway so the he's caught off guard by these new feelings he's experiencing. Zac is also very independent and doesn't take help from others as graciously as others, despite the kind of help it is. This a down fall in his personality when he refuses to accept help from outsiders and his own family. In terms of props character types Zac is a modern 'damsel in distress"who needs rescuing from himself.

Concept Development - Production Logo Research and Ideas

These production company logos are ones that have been used in other romance films that we have already researched. Because we want to make sure our own production logo is one that looks realistic and as professional as possible, as well as making sure it's one that will be used for our genre of film, I decided to research these company logos to get some ideas.

By researching these production company logos, I discovered that the company name is included on the logo as well as normally some kind of picture, most often something that is related to the company name. For example this can be seen in the logo for Focus Features where the image is out of focus as well as the 'o' in the name.

Below is the production logo that I made and designed for our trailer. 

Concept Development - Mood Board

This is our mood board for our film idea Vanity. The mood board includes the colour palette we are aiming to have in our trailer, the main themes of our storyline and the lighting we are striving towards. 

Audience Profile: Vanity

Marketing Campaign for 'The Fault In Our Stars'

Audience Profile: Her

Her Audience Profile

Target Audience Interviews

As part of our target audience research we have interviewed members of our primary and secondary target audience in order to find out more about the particular things they would like to see in a romantic film and whether they would prefer to see the typical romantic film or a subverted version of a romantic film would be in preference. This research has enabled us to come to some final decisions in terms of the plot of our film and making sure it appeals to our intended target audience.

Marketing Campaign: Warm Bodies

Warm Bodies Marketing Campaign

Iconic Imagery in 'Vanity'

Rough Narrative Thread of 'Vanity'

Zac and Florence are having a romantic meal out, enjoying their time being newlyweds. 

The trailer fades to black with a female voiceover saying: "I know that we're not supposed to say this, but you're very handsome." 

Zac is washing in the bathroom, and then looks up to the mirror, staring at his reflection with the comment in mind. Voice over with "you're very handsome" over again. 

(Man in the Mirror starts playing slowly)

Montage of relationship developing with shots of Zac looking in any reflection available.

"We need to find a way of telling her."

Zac and Florence sit at the dinner table "how was work?" Zac doesn't hear as he is staring at himself in the knife/spoon. 

(Man in the Mirror finishes - "CHANGE")

"Take these, you'll feel better soon."

Smashes mirrors in anger because he can't communicate with his reflection anymore and doesn't understand what is happening.

He becomes withdrawn.

To Do List

Eternal Sunshine of the Spotless Mind - Narrative of Film/Trailer

The Vow - Narrative of Film/Trailer

Endless Love Film Narrative

About Time - Narrative of Film/Trailer

Narrative of a Trailer

Todorov was a theorist who believed that stories start in a state of equilibrium, which is then disrupted, setting in a motion of a chain of events. The resolution of the story is the creation of a new or different equilibrium. He summed the journey up to five stages:

1. Equilibrium 
2. Disruption of equilibrium by a person or event
3. Realisation that disruption has occurred
4. Attempt to repair damage of disruption
5. Restoration of equilibrium (usually new equilibrium) 

The Narrative Structure of 'Vanity' 

1. Equilibrium - Zac and Flo are happy newly weds in a society where vanity is not a main focus -- people are more concerned with personality
2. Disruption - someone mentions to him that he's handsome, but this is something that forbidden to say - they tell him not to worry about it, but it plants the idea in his head. Zac then finds himself in the bathroom, thinking about the comment, he then notices his reflection and admires himself, but looking at yourself for a prolonged period of time is frowned upon. 
3. Realisation - Zac soon becomes obsessed and infatuated with himself -- even though he knows it is him in the reflection. His marriage started to slowly fall apart due to his obsession with his 'new lover'.
4. Attempt to repair - Zac is forced to go to the doctor by Florence, the doctor 'cures' him. His reflection no longer talks back and that 'relationship' he thought he had is no longer there. He breaks down because of this.
5. New equilibrium - Zac is incredibly unhappy, as is Florence -- she thought taking him to the doctor would make everything better, but it's only forced the two apart even more.

Analysing Survey Results

Analysing Survey Results from fbjorkegren09

Documentary

Film Treatment

Title: Vanity
Characters: Zac and Florence
Logline: In a world without vanity, Zac notices himself in the mirror for the first time and begins a journey into self-admiriation whilst his marriage spirals out of control.


Synopsis: Zac and Florence are happy newlyweds in a world without vanity, when someone tells Zac that he is very handsome - a statement in itself which is banned. Zac finds himself in the bathroom and fully notices his reflection for the first time, thinking about the comment.Zac soon becomes obsessed and infatuated with himself - even though he knows it is him in the reflection. This therefore enables the downfall of his marriage due to his new obsession. Florence gets sick and tired of him looking at himself in the mirror at any available opportunity, and takes him to the doctors. The psychiatrist cures him of his love for himself, and Florence is happy even though Zac is not.

"To love oneself is the beginning of a lifelong romance." - Oscar Wilde

Pitch Ideas for Film Trailer & Survey

Please take the survey here after watching the pitches above  -https://www.surveymonkey.com/r/8Z3WX7J

Group Formation

My group includes:

• Francesca Bjorkegren
• Rukiya Ahmed
• George Coates

What do you think you and your individual group members bring to this project? 

I think I can bring a high standard of creativity with my ideas, makeup/costumes, editing and finding good shots for the film. 

As for my group members, Frankie can bring a high standard of work to the table, as well as excellent creativity and good directing skills. George can bring good research and planning skills as well as good editing skills too. Rukiya's skills include brilliant acting and managing to find appropriate music and sounds during the editing process.

What is your chosen genre?

Romantic drama

Screen grab posters of existing films which have inspired you.

Codes and Conventions of Film Magazines

Codes and Conventions of Movie Posters

Codes and Conventions of Trailers